Introducing Emerge, Dr. Copeland's newest product
blog.birchbox.com, June 18, 2011
Introducing Emerge, Dr. Copeland's newest product.
This morning at a breakfast uptown, I met with Dr. Michelle Copeland, a plastic surgeon has a refreshing take on the aging game. She says, “It’s nice to see people in their twenties taking better care of their skin because that means people are needing less and less plastic surgery.” I guess she has competing interests because this M.D. also has her own skincare line (as well as her D.M.D., F.A.C.S, and her P.C…yes, she’s very accomplished).
I chatted up the super smart doctor as she was celebrating the launch of her newest product, Emerge Facelift Cream With Lavender ($119.20). We started talking about what makes the formula so effective. “There are thirteen active ingredients,” explains Dr. Copeland of the anti-oxidant and medicinal lavender-rich blend. But she was eager to stress that the large number of potent actives doesn’t mean that there are lots of unnecessary chemicals in the cream. “It’s important for people to pay attention to the additives in their products, which is why we always keep them to a minimum.” Love that philosophy!